Search Engine Optimisation & Internet Marketing
The view is good from the top of Google
Search Engine Optimisation & Internet Marketing
The view is good from the top of Google
W1 Search Engine Optimisation also recommend running a paid search campaign alongside the main programme for improved natural results. A pay-per-click campaign with Google AdWords will produce instant results, driving targeted traffic to your website.
W1 Search Engine Optimisation has experience managing large and small budget pay-per-click campaigns. Again, it is critical that these sponsored link campaigns should be optimised for maximum performance, because the difference between a well optimised and a poorly designed paid search campaign is significant, and is often the difference between your campaign producing a positive return on investment or not.
Well written adverts within a properly structured campaign will increase click through rates, which in turn increase conversion rates but also propel your advert higher up in the paid search results for the same spend. This quality boost is a key part of a successful campaign, as Google naturally wants to serve adverts that perform well, and the system is geared to actively drive out poorly performing adverts. For example, if Google deems your advert to be irrelevant to the landing page you have specified, it may ask for a much higher minimum cost per click amount, as it knows the advert will not perform well as users will probably not find what they are looking for.
The landing page within your website for a given sponsored advert needs to be optimised to be applicable for the adverts key phrase. The cycle brings the better performing adverts to the fore, and if poorly managed a paid search campaign can be a drain on budget for little result. You can set whatever monthly budget level you for the pay per click campaign, and typically you should allow 10% − 15% of the monthly budget for management fees. It will definitely pay for itself to have professional management of the sponsored link campaign in place.
If done correctly, paid search is an excellent companion to natural search engine optimisation. The combination of paid and natural search engine results gives you additional coverage on the first page Google results. Remember that good natural results can take time to achieve, so the fact that the paid search results are instant fills that time gap neatly. You can always throttle back on the sponsored link budget once the natural search is established, and you’re getting a majority of your visitors through the free natural search.
Let W1 professionally manage your sponsored link campaign, ensuring that your advertising spend is used to maximum effect. With a proven track record, W1 will deliver the best click through and conversion rates for the most relevant search phrases, bringing new targetted visitors to your website.
Contact us today to discuss your paid search requirements...
